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Rouge Holic Lipstick Shine HERA Singapore
Korean Lipstick HERA Singapore
Rouge Holic Lipstick Shine HERA SG


Korean Lipstick Singapore

Secret Color: the color you see is the color you get

Secret Color Technology allows ROUGE HOLIC SHINE to not get mixed with the lips’ natural color but stay true to its color when applied over the lips
(only limited to NO.88, 103, 150, 107, 245, 341, 411 and 432)

Korean Lipstick SG

Incredible Touch: Innovative smooth glide-on texture

An innovative long-lasting texture that glides smoothly over the lips and seamlessly blends in with the lips, leaving lips soft and comfortable.

Korean Lipstick HERA SG

Shining & Moisturizing Effect: Deep moisturizing action and a highly glossy finish

It delivers moisture deeply into the lips for a luminous, moisturized look. Low-viscosity wetting oil deeply goes into the skin to lock moisture in the skin for long-lasting deep hydration and a glowing finish.

Secret Color Technology

HERA’s new original 2-layer color technology is applied to ROUGE HOLIC SHINE to overlay the tinted pink color of the lips with pigment of the lip colour, so it stays true to its color and lasts long on the lips.

Relevant invention patents

  • Invention: Color capsule composition for cosmetics and the method for its manufacture
    Patent application no. 10-2016-0126873 (September 30, 2016)
  • Invention: Color capsule composition for cosmetics
    Patent application no. 10-2016-0126881 (September 30, 2016)

how to

  • Line the lips using HERA AUTO LIP LINER and use a lip brush to apply the lipstick from the inside.
  • You can apply the lipstick directly onto the lips for higher color intensity.