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HERA Black Cushion Story

JUST BLACK THAT’S ALL

HERA BLACK CUSHION
goes back to the basics

Urban women always stay true
to themselves

Putting their focus on the most important fundamentals,
beyond redundant formalities and rules
as they explore their true selves and follow their own standards.

BLACK embodies the identity of Urban women today
who are effortlessly beautiful for being true to themselves,
not to be defined by one single moment and carefree.

HERA BLACK CUSHION NEW LAYERLESS MATTE HERA BLACK CUSHION NEW LAYERLESS MATTE
  • HERA discovers
    perfect colour matching
    for every skin tone

    In a study of 2,000 Asian women
    with different skin tones,
    HERA found a selection of colors
    that best match their natural skin tones.

  • Seamless blending and
    24-hour lasting coverage
    offering a sense of freedom

    Inspired by the strength of urban women
    who are confident anytime and anywhere,
    HERA created the BLACK CUSHION,
    offering a thin layer of makeup
    that blends seamlessly into the skin
    with 24-hour lasting coverage.

THE NEW BLACK

BLACK CUSHION has at last come to perfection, but its essence remains the same
through the voice of BLACK CUSHION users
living in Seoul today

INSPIRED BY
BLACK CUSHION
LOVERS

BLACK CUSHION has been much loved
by Urban women since its launch in 2017

HERA listened to the voices
of fans of the BLACK line
and finally perfected the BLACK CUSHION
with its strengths improved
and negative attributes removed

ESSENSE OF
BLACK CUSHION

  • Ultra Blendable Layerless Formula

    It applies in a thin layer of full coverage
    that imperceptibly blends into the skin and sets into a flawless matte finish
  • 24-Hour Longlasting Wear

    It ensures the four properties of coverage
    —seamless blending, full coverage, non-caking matte finish and color without darkening—
    for over 24 hours to give the perfect, lasting makeup look.
  • Asian Skin Fit Shade

    Shades specially designed for Asian women’s skin tones and foundation formulas
    flatter the natural skin tone the most.
  • NEW Black Cushion Design

    You will recognize the perfection of BLACK
    not only through the design but also at first use.

ASIAN SKIN FIT SHADE

Unique color system developed through a skin tone study
of 2,000 Asian women.
The NEW BLACK CUSHION offers a total of eight shades
that flatter all skin tones naturally.

ASIAN SKIN FIT SHADE ASIAN SKIN FIT SHADE

Complete Black Design

The birth of perfect BLACK,
boldly removed of all unnecessities and
left only with its essence

NEW BLACK DESIGN

  • NEW SYMBOL NEW SYMBOL

    A NEW symbol of
    HERA that’s minimal,
    yet has a presence
    New symbol has an overlap
    of two lowercase h’s
    but somehow looks like
    an uppercase H.
    It resembles Urban women today:
    not defined by one single moment

  • MAGNETIC OPEN SYSTEM MAGNETIC OPEN SYSTEM

    Simple opening / closing
    without a button,
    as BLACK leaves nothing
    but the essence

  • ANGLE OF HINGE ANGLE OF HINGE

    Angle of hinge designed
    to improve the experience
    with BLACK CUSHION

  • ALL BLACK ALL BLACK

    Richly saturated,
    signature BLACK color and
    sophisticated gold symbol
    come together
    to complete
    the True BLACK design.

JOIN THE BLACK