HERA Black Cushion Story
JUST BLACK THAT’S ALL
HERA BLACK CUSHION
goes back to the basics
Urban women always stay true
Putting their focus on the most important fundamentals,
beyond redundant formalities and rules
as they explore their true selves and follow their own standards.
BLACK embodies the identity of Urban women today
who are effortlessly beautiful for being true to themselves,
not to be defined by one single moment and carefree.
perfect colour matching
for every skin tone
In a study of 2,000 Asian women
with different skin tones,
HERA found a selection of colors
that best match their natural skin tones.
Seamless blending and
24-hour lasting coverage
offering a sense of freedom
Inspired by the strength of urban women
who are confident anytime and anywhere,
HERA created the BLACK CUSHION,
offering a thin layer of makeup
that blends seamlessly into the skin
with 24-hour lasting coverage.
THE NEW BLACK
BLACK CUSHION has at last come to perfection, but its essence remains the same
through the voice of BLACK CUSHION users
living in Seoul today
BLACK CUSHION has been much loved
by Urban women since its launch in 2017
HERA listened to the voices
of fans of the BLACK line
and finally perfected the BLACK CUSHION
with its strengths improved
and negative attributes removed
Ultra Blendable Layerless FormulaIt applies in a thin layer of full coverage
that imperceptibly blends into the skin and sets into a flawless matte finish
24-Hour Longlasting WearIt ensures the four properties of coverage
—seamless blending, full coverage, non-caking matte finish and color without darkening—
for over 24 hours to give the perfect, lasting makeup look.
Asian Skin Fit ShadeShades specially designed for Asian women’s skin tones and foundation formulas
flatter the natural skin tone the most.
NEW Black Cushion DesignYou will recognize the perfection of BLACK
not only through the design but also at first use.
ASIAN SKIN FIT SHADE
Unique color system developed through a skin tone study
of 2,000 Asian women.
The NEW BLACK CUSHION offers a total of eight shades
that flatter all skin tones naturally.
Complete Black Design
The birth of perfect BLACK,
boldly removed of all unnecessities and
left only with its essence
NEW BLACK DESIGN
A NEW symbol of
HERA that’s minimal,
yet has a presence New symbol has an overlap
of two lowercase h’s
but somehow looks like
an uppercase H.
It resembles Urban women today:
not defined by one single moment
Simple opening / closing
without a button,
as BLACK leaves nothing
but the essence
Angle of hinge designed
to improve the experience
with BLACK CUSHION
signature BLACK color and
sophisticated gold symbol
the True BLACK design.