ROUGE HALIC STORY
NEW CLASSIC
NEW COLOR
INSPIRED BY
CONTEMPORARY SEOUL
NEW ROUGE HOLIC
inspired by the contemporary city, Seoul
![HERE ROUGE HOLIC NEW CLASSIC INSPIRED BY CONTEMPORARY SEOUL](/int/en/resource/image/rouge-holic/rouge-holic-v01.jpg)
HERA color captures the beauty of
Seoul today and the women therein.
The modern and deep color of Seoul
rather than scraps of glamour.
A completely different,
new classic look by HERA,
the brand that knows the indefinable city of Seoul and the women therein.
![NEW ROUGE HOLIC #Soul Pink 모델 연출](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_01_pc.jpg)
![NEW ROUGE HOLIC #Soul Pink 모델 연출](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_01_mo.jpg)
NEW ROUGE HOLIC
#Soul Pink
Medium saturated MLBB shade of pink
that yields naturally to the look with its refined
elegance to maximize your beauty potential
![NEW ROUGE HOLIC MATTE #Mod Orange 모델 연출](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_02_pc.jpg)
![NEW ROUGE HOLIC MATTE #Mod Orange 모델 연출](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_02_mo.jpg)
NEW ROUGE HOLIC MATTE
#Mod Orange
Soft, mellow yet bold edgy
medium saturated orange
with a tinge of brown
Selection of colors tailored
to the skin tone of Asian women
New colors of ROUGE HOLIC
offering
delicately designed visual
delights, inspired by the feel of
contemporary Seoul
HERA Color Lab, makeup artists and
marketers worked together
to develop
color spectrum for Asian women.
30 medium saturated colors
bring out your unique beauty and
maximize your beauty potential.
Rather than the classic red,
experience the new red
presented by HERA.
![](/int/en/resource/image/rouge-holic/rouge-holic-v02.jpg)
PICK YOUR COLOR
Pick the best color for you
from a selection of HERA’s iconic shades.
![#100 소울 핑크 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_100_pc.jpg)
![#100 소울 핑크 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_100_mo.jpg)
![#437 모드 오렌지 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_437_pc.jpg)
![#437 모드 오렌지 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_437_mo.jpg)
![#300 서울 레드 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_300_pc.jpg)
![#300 서울 레드 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_300_mo.jpg)
![#273 시네마틱 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_273_pc.jpg)
![#273 시네마틱 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_273_mo.jpg)
![#468 모드 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_468_pc.jpg)
![#468 모드 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_468_mo.jpg)
![#314 데어링 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_314_pc.jpg)
![#314 데어링 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_314_mo.jpg)
![#311 솔리드 레드](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_311_pc.jpg)
![#311 솔리드 레드](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_311_mo.jpg)
![#198 델리카시 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_198_pc.jpg)
![#198 델리카시 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_198_mo.jpg)
![#187 트윌리 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_187_pc.jpg)
![#187 트윌리 컬러](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_187_mo.jpg)
![#410 서울리스타](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_410_pc.jpg)
![#410 서울리스타](/int/en/resource/image/rouge-holic/20201228_final_rouge-holic_hera-story_library_detail-image_410_mo.jpg)
- Contemporary design
with architectural elements - The gracefully curved body and beautiful line
create a look of upper luxury
that stands out anytime and anywhere.