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NEW MAGIC STARTER that works like a selfie filter

PRINTS 2017-02-20
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One solution to make the skin look good at all times
NEW HERA MAGIC STARTER SPF25 PA++

Start your day with an all-day-long filter effect that creates beautiful, bright skin.

Face Filter Effect
The effect that’s achieved with the reflector
Lighting Powder gives a transparent shine to the face like there is light reflected, while exquisitely correcting the skin with a hue developed for different skin tones.

Makeup Boosting Effect
For a fresh, long-lasting makeup look
Fix Powder works to keep makeup from caking, drying and fading for long-lasting bright and clear skin.

Moisturizing Effect
For moisturized, well-prepped skin
It fills the skin with moisture from deep inside to smoothen the skin texture so that it’s ready to take makeup well.

Multi-Cushion Boosting Effect of MAGIC STARTER in the clinical test

Makeup hold
Improved from 31.70% → 47.53%

Skin tone correcting
Improved from 1.58% → 4.85%

Anti-fading
The likelihood of makeup fading reduced from -6.22% → -24.08%

Anti-darkening
Improved from 0.53% → 2.10%

  • 9 hours of wearing only the cushion foundation and the combination of MAGIC STARTER and cushion foundation
  • From November 22 to 24, 2016 targeting 22 adult women, using HERA MAGIC STARTER NO.01 ROSE (the result may differ depending on the color of the product) by P&K Skin Research Center
  • NEW HERA MAGIC STARTER SPF25 PA++ [35ml, UV protection]
    - NO.01 ROSE, NO.02 LAVENDER and NO.03 MINT
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