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HERA releases BLACK CUSHION

PRESS RELEASES 2017-04-03
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HERA, a brand of Amorepacific, unveils new BLACK CUSHION with best ever long-lasting effect and highly buildable coverage for perfect skin.

HERA’s new BLACK CUSHION is a makeup cushion foundation for fresh, bright and long-lasting makeup. HERA took base makeup to a whole new level using its own technology in order to push beyond the limits of cushion foundation.

This new product of HERA offers such a light texture that seamlessly blends in with the skin and yet build to a high coverage. That is all thanks to Bright Fit Cover Powder using HERA’s own Ultra Fine Powder Dispersion technology reducing the size of cover powder by 30%. It has colorant coated with essential amino acid derivatives similar to protein in the skin for bright and clear complexion.

Double Lasting Layer is another beauty of BLACK CUSHION. It’s the first of its kind used to ensure long wearing makeup. It forms a firm and yet flexible double layer of makeup over the skin for comfortable and long-lasting makeup.

Moreover, it uses Matte Finish Gel to give a soft fresh finish. Just like powder, it leaves a semi-matte finish to avoid the skin looking too shiny, while ingredients that may dry the skin are kept in capsules for smooth and comfortable feeling skin.

BLACK CUSHION offers six shades for different makeup styles and undertones, including neutral and pink. In addition, its luxurious black package with the beautiful glitter of gold pearls embodies the gentle and yet strong, classic beauty with modern sophistication of SEOULISTA.

Fascinating HERA BLACK CUSHION is available from April via HERA stores.