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HERA releases 2016 Pink Ribbon Limited Edition

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The Pink Ribbon Campaign by Amorepacific was Korea’s first campaign initiated to alert people to breast cancer and promote awareness of breast health. In celebration of its 16th anniversary this year, HERA launched this year’s Pink Ribbon Limited Edition in September 2016.

The Pink Ribbon Limited Edition this season includes SUPREME PINK of ROUGE HOLIC popular among women, and the pink FACE DESIGNING HIGHLIGHTER for a bright complexion. The cases of ROUGE HOLIC and FACE DESIGNING HIGHLIGHTER are designed in chic black with a hot pink ribbon to fan the flames of women’s desire.

Famous as Jun Jihyun’s lipstick, HERA ROUGE HOLIC [3g / KRW 35,000+] is an alluring and vivid lipstick with sensuous colors and smooth texture. It gently melts and perfectly covers the lips, revealing vivid colors and excellent gloss. The natural vegetable moisturizing oil prevents dehydration, keeping the lips moist and soft for a long time. In particular, ROUGE HOLIC 2016 PINK RIBBON LIMITED EDITION offers a limited supply of No.147 SUPREME PINK, an alluring and intense pink color.
HERA FACE DESIGNING HIGHLIGHTER [10g / KRW 45,000+] is a highlighter pact with delicate and elegant pearly sheen that adds a healthy glow to the face. The new, clear pearl brightens up the complexion, and the powder is so fine that it's smoothly applied with a soft and moist finish. FACE DESIGNING HIGHLIGHTER 2016 PINK RIBBON LIMITED EDITION captures the attention with a delicate pink exterior and feminine heart shape.

HERA 2016 PINK RIBBON LIMITED EDITION will be out in department stores nationwide as a limited edition starting September 1, and a portion of proceeds go to the Korea Breast Cancer Foundation to promote the health of Korean women.