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Melting Gel Texture
Melting gel texture blends in seamlessly with the lips

Melting gel texture glides over the lips and sets into a very comfortable finish without sticky feeling and offers a long-lasting intense color.

Liquified High-Shine Effect
High-shine finish for glow lip makeup

No need for a top coat. It gives a dewy glow and a long lasting feeling of comfort.

Vibrant Colors
Intense lip colors, absolute crush

The glossy saturated colors with high shine are simply incomparable and ravishingly beautiful.

Iconic Design
Seoulista’s fashionable item

The chic and modern violet & black up-side-down design embodies the HERA’s identity and the clear bottle with metal detail makes it the perfect fashion accessory and perhaps even a jewelry item.

how to

  • To give an accent to the look, fill up the Cupid’s bow and the center of the lower lip in a round shape and make the lips look voluminous.
  • To create a more feminine feathered look using soft colors, lightly dab LIP GELCRUSH on the lips and seamlessly smudge from the inside outward.
  • To create an intense and rather bold look, trace the Cupid’s bow and edge of the lips in a straight line using the applicator tips and fill in the lips.
  • To create a lovely and romantic look, apply the lipstick to the center of the lips and gently blend outward using the brush.
  • Shelf Life
    Use within 12 months of opening.
  • Cautions
    1. Do not use the product for purposes other than lip makeup.
    2. Do not keep the product at high/low temperatures or in any area exposed to direct sunlight.
    3. Stop using the product if abnormal symptoms occur.
    • Keep the product in a cool place at 10–30ºC away from direct sunlight.
    • The product has a very creamy formula. Be careful not to break/squash it.