HERA Black Cushion Story
JUST BLACK THAT’S ALL
HERA BLACK CUSHION
Seoul women always stay true
Putting their focus on the most important fundamentals,
beyond redundant formalities and rules
as they explore their true selves and follow their own standards.
BLACK embodies the identity of Seoul women today
who are effortlessly beautiful for being true to themselves,
not to be defined by one single moment and carefree.
color that perfectly matches individuals
In a study of 2,000 Asian women
with different skin tones,
HERA found a selection of colors
that best match their natural skin tones.
Seamless blending and
24-hour lasting coverage
offering a sense of freedom
Inspired by the strength Seoul women
confident anytime and anywhere,
HERA created BLACK CUSHION,
offering a thin layer of makeup
that blends seamlessly in with the skin
in 24-hour lasting coverage.
THE NEW BLACK
BLACK CUSHION has at last come to perfection, but its essence remains the same
through the voice of BLACK CUSHION users
living in Seoul today
BLACK CUSHION has been much loved
by Seoul women since its release in 2017
HERA listened to the voice
of BLACK fans
and finally perfected BLACK CUSHION
with its strengths improved
and negative attributes removed
Super blendable Layerless formulaIt applies in a thin layer of full coverage
that imperceptibly blends into the skin and sets into a flawless matte finish
24-hour stayIt ensures the four properties of coverage
—seamless blending, full coverage, non-caking matte finish and color without darkening—
for over 24 hours to give the perfect, lasting makeup look.
ASIAN SKIN FIT SHADEShades specially designed for Asian women’s skin tones and foundation formulas
flatter the natural skin tone the most.
NEW BLACK DesignYou will recognize the perfection of BLACK
not only through the design but also at first use.
ASIAN SKIN FIT SHADE
Unique color system developed through a skin tone study
of 2,000 Asian women
NEW BLACK CUSHION offers
eight total shades
that flatters natural skin tones the most.
Complete Black Design
The birth of perfect BLACK,
boldly removed of all unnecessities and
left only with its essence
NEW BLACK DESIGN
A NEW symbol of
HERA that’s minimal,
yet has a presence New symbol has an overlap
of two lowercase h’s
but somehow looks like
an uppercase H.
It resembles Seoul women today:
not defined by one single moment
Simple opening / closing
without a button,
as BLACK leaves nothing
but the essence
Angle of hinge designed
to improve the experience
with BLACK CUSHION
signature BLACK color and
sophisticated gold symbol
the True BLACK design.