FIND YOUR COLOR
Find the best color for your skin from 8 shades offering a thin, light-weighted veil of sheer cover
NEW Layerless Matte
Super blendable Layerless formula
It applies in a thin layer of full coverage that imperceptibly blends into the skin
and sets into a flawless matte finish
24H Highend Stay
It ensures the four properties of coverage—seamless blending, full coverage,
non-caking matte finish and color without darkening—
for over 24 hours to give the perfect lasting makeup look.
*94% effectiveness of foundation not being transferred to face masks (transfer-proof effect)
Asian Skin Fit Shade
Shades specially designed for Asian women’s skin tones and foundation formulas
flatter the natural skin tone the most.
Take an adequate amount using the puff and gently dab onto the face at the foundation step of your makeup after basic skincare.
Cushion foundation that you will be 100% satisfied with, even when wearing a face mask
∙ Makeup remains beautiful when your face mask comes off.
∙ Skin feels matte, fresh and soft under a face mask.
∙ Makeup is not easily removed when it’s rubbed under a face mask.
∙ It does not leave streak marks from face masks.
∙ Makeup does not get cakey when face masks come off.
∙ Skin feels comfortable even when wearing a face mask after putting on makeup.
∙ Skin does not feel dry under the face mask.
*94% effectiveness of foundation not being transferred to a face mask (transfer-proof effect)
Clinical trial results
Test institution: P&K Skin Research Center / Subjects: Adult women aged between 20 and 40 (N=22)
Period: January 18 to 19, 2021
Unique blending & layering
“Magnet-fit Pigment Technology”
Unique BLACK coverage technology
that thinly and evenly spreads for enhanced blending
BLACK synergy for perfect, seamless coverage in a thin layer
The BLACK line features Cover Chemistry,
allowing each of its products to draw
on the others
to enhance blending and length of wear when used together.
Combinations of the BLACK line offer seamless coverage & color layering
that give a seamless look.
Asian Skin Fit Shade designed exclusively in a formula flatters the natural skin tone the most.
|NEW BLACK CUSHION COLOR SHADE GUIDE|
|Light skin||Normal skin||Healthy skin|
|Bright skin tone||17C1 *NO. 15 before AD||21C1 *NO. 17 before AD|
|Natural skin tone||13N1 / 17N1 *NO. 13 before AD||21N1 *NO. 21 before AD *NO. 23 before AD||25N1 *NO. 25 before AD|
HERA Face Makeup Color System developed through a skin tone study of 2,000 Asian women Find the color that flatters your natural skin the most.
Find the best BLACK FOUNDATION & CUSHION shade for your skin.
- Light skin / Brighter (cool undertone) - 17C1 PETAL IVORY Light skin / Natural (neutral tone) - 13N1 PORCELAIN, 17N1 IVORY
- Normal skin / Brighter (cool undertone) - 21C1 ROSE VANILLA, 23C1 PINK BEIGE Normal skin / Natural (neutral tone) - 21N1 VANILLA(*Jennie’s color choice*), 23N1 BEIGE Normal skin / More refined (warm undertone) - 21W1 WARM VANILLA, 21W2 FRENCH VANILLA, 23W1 SAND BEIGE
- Healthy skin / Natural (neutral tone) - 25N1 AMBER, 31N1 TAN
36 months from the date of manufacture, 12 months after opening
- Keep the inner case closed after use. Leaving the product unclosed may lead to shrinkage of the formula caused by evaporation of moisturizing components and other ingredients beneficial to skin.
- If symptoms such as red blotches, swelling, itchiness or irritation appear while using the product and/or when the skin is exposed to direct sunlight after use, consult a dermatologist.
- Do not use the product on any wounds or areas of irritation.
Precautions for handling and storing the product
- Keep the product out of the reach of children.
- Stop using the product if any abnormal symptoms occur.
- Keep the product at 10–30℃, away from direct sunlight.