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SURE 1H 2015 COSMETIC BESTSELLER

PRINTS 2015-07-02
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DEPARTMENT STOREBEST UV PROTECTORHERA

2015 SURE BESTSELLER - NO.1 in UV PROTECTOR

HERA SUN MATE ESSENCE GEL SPF40/PA++#Gel #NoWhiteResidue #NewUVprotector #MoisturizingUVprotector With the earliest ever visit of hot summer this year, UV protectors have become much more than just cosmetics: they are now daily necessities. Smart UV protection is basic. People have to apply it every morning, so they try to find a product that is applied smoothly and that can give a fresh, moist finish. Upon its release, HERA SUN MATE ESSENCE GEL went viral thanks to its moist and fresh formulation. Being a gel type with no stickiness, it's applied smoothly on the skin without any white residue, and technology combining water and oil provides an even application on the skin. Plus, pinitol from carob trees provides excellent moisture retention, even in challenging environments, helping the skin keep its moisture balance, even in hot summer.

HERA SUN MATE ESSENCE GEL SPF40/PA++ 50 ml 38,000 KRW
(*LOTTE DEPARTMENT STORE (MAIN STORE) NO.1 PRODUCT, May 2015 issue)

It's a new gel-type UV protector that's ambitiously released by HERA's SUN MATE line, the No.1 brand in the Korean UV protector market. The best part of this product is that it's applied evenly on skin, without leaving any white residue. It's so popular that the first batch was sold out in a month from its release in April.

- Seo Jeong-ah, HERA BM

DEPARTMENT STORE BEST WHITENING ESSENCE HERA

2015 SURE BESTSELLER NO.1 in WHITENING ESSENCE

HERA CELL ESSENCE#Overnight #BrightYounglookingSkin #WaterEssence #CelebEssenceBright and clean skin is essential to getting a baby face. The secret to the bright, clean skin HERA found is the skin-friendly water, body fluid. Upon being applied, Cell-Bio Fluid Sync™ with HERA's unique Cell-Bio™ technology absorbs deep into the skin to help tired skin restore its condition. As it provides energy to the skin every day, you can experience the way that, day by day, your skin becomes more vivid, healthy, bright and clean. It's a water-type essence that is not sticky. It makes your skin smoothly arranged with its special wave-patterned cotton pad, which fully absorbs the essence between its wave lines for a more careful application of essence throughout the skin. Take a sufficient amount of essence on the cotton, and simply put it on any dry spots on your skin, which will give the effect of simple, but effective skincare.

HERA CELL ESSENCE 150 ml, 60,000 KRW
(*HYUNDAI DEPARTMENT STORE NO.1 PRODUCT, April 2015 issue)

Consumers all around the world have become transfixed with the bright young-looking skin of Korean women. That's why people have also been paying attention to CELL ESSENCE with the motif of body fluid. Powered by the success of CELL ESSENCE, HERA has successfully proven its bestseller status, achieving coveted No.1 status in sales in department store skincare and No.1 status in the repurchase rate in department store skincare.

- Lee Ga-hwa, HERA BM