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The grand opening of HERA Seoul Fashion Week S/S 2018

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Officially sponsored by HERA, an Amorepacific brand, the HERA Seoul Fashion Week S/S 2018 will run at DDP (Dongdaemun Design Plaza) for six days, from October 16 to 21.

Over the last five seasons, HERA has successfully managed the backstage makeup of Seoul Fashion Week as the acknowledged leader of K-beauty. This season, it looks poised to direct the backstage makeup for 55 brands taking part in the HERA Seoul Fashion Week S/S 2018 and, in doing so, showcase the beauty of SEOULISTA, which is season-forward.

This season, HERA will give a preview of the beauty trends for S/S 2018 from base to point makeup through backstage makeup looks utilizing its signature cushion compact BLACK CUSHION and the new rising ROUGE HOLIC SHINE of stunningly beautiful colors that stay true to their color and offer a vivid, soft texture.

In addition, the pop-up booth of ROUGE HOLIC SHINE at DDP Oullim Square is going to meet customers and provide them with the opportunity to experience the product directly and indirectly. The booth holds a test zone where customers have the opportunity to test ROUGE HOLIC SHINE to discover their best color, and a selfie zone where customers upload their best shot to social media and can get benefits like a lip-card and discount coupon. LIP TALK Talk Show will be held for visitors to meet with popular fashion models on stage at the booth, giving visitors an unforgettable experience.

“I’m sure that the HERA Seoul Fashion Week with hot up-and-coming designers participate in has become a platform to showcase the future of the Korean fashion and beauty industry,” said Lee Eunim, director of HERA Division at Amorepacific. “HERA will continue to lead makeup trends and meet customers by managing backstage makeup at the HERA Seoul Fashion Week. I hope that we can win the heart of fashion industry insiders through this season’s fashion week.”