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HERA Seoul Fashion Week S/S 2017

PRESS RELEASES 2016-10-11
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Officially sponsored by HERA, the HERA Seoul Fashion Week S/S 2017 runs at Dongdaemun Design Plaza (DDP) in Seoul for six days until October 22 starting from the opening night event on October 17.

Having successfully directed the backstage of Seoul Fashion Week already for two seasons running, HERA is now in charge of providing backstage makeup for the designers of 70 brands participating in the HERA Seoul Fashion Week S/S 2017 this season. The brand will enthusiastically showcase the beauty of SEOULISTA that leads the global beauty trends beyond K-Beauty.

The special finale of the HERA Seoul Fashion Week S/S 2017 will be held at 6:30 p.m. on October 22 around a theme of SEOULISTA, HERA’s muse, along with designer Gee Chun-hee's Miss Gee Collection. The finale will mark the debut of the video clip "Filmed by SEOULISTA", which shows the contrasting sides of SEOULISTA's beauty. This video clip is especially noteworthy as it has been created into a real story based on photos and video clips actually taken by consumers and posted on social media around a theme of glowing moments in Seoul.

"The HERA Seoul Fashion Week S/S 2017 will be a special opportunity where anyone in the world can communicate and enjoy both fashion and beauty," said Lee Eun-yim, director of HERA Division, Amorepacific. "It’s a unique chance to showcase true K-Beauty through the SEOULISTA fashion show, this year held in collaboration with Miss Gee Collection from top Korean designer Gee Chun-hee.”

HERA’s event booth set up outdoors during the Fashion Week offers visitors a chance to take photos and post to social media as part of HERA Seoul Fashion Week. If you take a photo at HERA Seoul Fashion Week photo wall and upload it to social media with specific hashtags like #HERA, #HERASeoulFashionWeek, #HSFW, you will receive a special shopper bag containing a HERA sample kit. You can test a variety of HERA's best items, such as UV MIST CUSHION and ROUGE HOLIC EXCEPTIONAL, which are pride of place when it comes to doing backstage makeup at the HERA Seoul Fashion Week S/S 2017.