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HERA Seoul Fashion Week S/S 2018 comes to the great finale

PRESS RELEASES 2017-10-23
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HERA Seoul Fashion Week S/S 2018 officially sponsored by HERA, a brand of Amorepacific, successfully came to an end on October 21. Again this year, HERA has successfully directed backstage makeup for brands participated in the HERA Seoul Fashion Week S/S 2018 as it did over the last two years and showcased season-forward beauty trends and many other beautiful attractions as the acknowledged leader of K-beauty.

The brand presented the beauty of HERA’s muse, SEOULISTA, through runways of 55 brands taking part in the HERA Seoul Fashion Week S/S 2018.

Especially this season, HERA brought new makeup trend – a glamorous glow & shine look – using new ROUGE HOLIC SHINE and its best selling BLACK CUSHION. It is a lip makeup look with crystal clear gloss in shades of dry rose and MLBB colors. “Enthrallingly glossy lip makeup with high shine texture stole the HERA Seoul Fashion S/S 2018 runway shows,” said HERA senior makeup artist Lee Jinsoo. “S/S seasons will be all about the glowing skin and high shine, voluptuous lips.”

Meanwhile, ROUGE HOLIC SHINE Pop-up Booth was set up at DDP Oullim Square from October 16 to 21, providing both direct and indirect product experiences through a test zone where customers were allowed to test ROUGE HOLIC SHINE and find their best color, and a selfie zone for customers taking and uploading their best snaps to social media.

In the show streamed live every day, fashion models from ESteem Model Management came as a special guest with ROUGE HOLIC SHINE as their favorite item. Led by fashion model Kim Seunghwan with such clever talk, the show featured makeup battle between models Yoon Jeongjae, Ahn Ahreum, Lee Heesu, Yuri, Ahn Seungjun and Jin Jungsun and color recommendation for visitors on the spot through random mission. They also shared their makeup tips.

During the HERA Seoul Fashion Week S/S 2018, HERA won high praise as it successfully expressed the individuality of each designer and, at the same time, brought SEOULISTA representing the value and beauty of Korean women up to the stage. Its ROUGE HOLIC SHINE is particularly expected to a new K-beauty makeup trend leader as it created trendy looks through HERA Seoul Fashion Week.

The star of HERA Seoul Fashion Week S/S 2018 backstage makeup!

  • HERA ROUGE HOLIC SHINE [Net Wt.: 3g / KRW 37,000+]

    Creamy textured lipstick with stunningly beautiful color and luminous shine for voluptuous lips

    - 24 colors

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  • HERA BLACK CUSHION SPF34 PA++ [Net Wt.: 15g*2 / Price: KRW 55,000+]

    Makeup cushion foundation with a lightweight texture for comfortable yet beautiful skin all day long

    - NO.13, 15, 17, 21, 23 and 25

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  • HERA TRUE WEAR FOUNDATION SPF25 PA++ [Net Wt.: 30ml / Price: KRW 65,000+]

    Liquid foundation with a lightweight texture seamlessly blending in with the skin to make it look naturally beautiful

    - NO.13, 17, 21, 23 and 25

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  • HERA BEAUTY BOOSTING FACIAL OIL [Net Wt.: 30ml / Price: KRW 75,000+]

    Fresh facial oil instantly creates exquisite and flawless skin with natural glow and exceptional moisturizing power

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  • HERA CREAMY STICK SHADOW [Net Wt.: 2g / Price: KRW 32,000+]

    Sooth velvety textured stick-type eyeshadow

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