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HERA, a brand of Amorepacific Corporation, releases URBAN VEIL CC in April. As the leader in the luxury CC cream market, HERA is expected to bring a sensation into the market with its advanced urban CC cream offering protection against environmental irritants in the city.

The new URBAN VEIL CC has a lightweight glide-on texture that seamlessly blends in with the skin to provide great protection for the skin.

It’s called "Urban CC" because it uses Multi-Shielding technology originally developed by HERA to keep the urban menace of particulate matter and other irritants found in the city from clinging to the skin and, by doing so, protect the skin. Multi-Shielding technology is a special formulation technology. It protects the skin by creating a thin, flexible and yet sturdy non-sticky coat as smooth as a veil over the skin.

Plus, Even-Fit System coats colorants with essential amino acid derivatives similar to protein, a naturally occurring skin component, to avoid caking after several, repeated applications. It builds up to naturally cover fine lines, pores and bumps and, moreover, it adds a natural shimmer to the skin for smooth, glowing makeup,

while Multi Berry Complex comprising acai berry, plum and quinoa and water hyacinth extract enhance the skin’s natural strength.

HERA URBAN VEIL CC will be available from April through HERA stores nationwide.