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HERA has proved to be a global makeup brand leader

PRESS RELEASES 2017-04-03
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F/W 2017 HERA Seoul Fashion Week officially sponsored by HERA successfully came to an end on April 1. As an official sponsor of Seoul Fashion Week and a global makeup brand leader, HERA has spread the beauty of SEOULISTA over the past two years and, once again this year, it has provided various attractions both online and offline for F/W 2017 HERA Seoul Fashion Week, raising its presence to a higher level.

The star of F/W 2017 HERA Seoul Fashion Week was new BLACK CUSHION released in April. HERA brought about a new makeup trend – perfect flawless base makeup using BLACK CUSHION for backstage makeup of all 63 designer brands. The idea is that base makeup is not merely a canvas for color makeup, but that it alone sets a makeup trend. “F/W 2017 HERA Seoul Fashion Week makeup was all about base makeup. I’m not talking big,” said HERA senior makeup artist Lee Jinsoo. “Full coverage with a semi-matte finish sets the skin to perfection for a soft, fresh and natural look,” he added.

Meanwhile, BLACK CUSHION Live Studio provided the product experience zone at Oullim Square, Dongdaemun Design Plaza (DDP) from March 28 to April 1, allowing customers to try out and pre-order the new BLACK CUSHION.

Moreover, celebs and models from ESteem Model Management shared their makeup techniques using BLACK CUSHION every day through the live show. Nearly 700,000 people watched the live show on the spot and through social media, including Facebook, Instagram and Kakao TV and got a taste of BLACK CUSHION, as cited by HERA spokesmodel Lee Seonbin, as well as girl group DIA members Jeong Chaeyeon, Ki Huihyeon and Eunchae and fashion models from ESteem including Ko Sohyun, Kim Narae, Ahn Ahreum, Jung Hyuk and Lee Heesu as their favorite. Models from ESteem left DDP, the location of Fashion Week to rapturous applause after performing a brilliant flash mob using BLACK CUSHION on the last day of HERA Seoul Fashion Week.

During F/W 2017 HERA Seoul Fashion Week, HERA won high praise as it successfully expressed the individuality of each designer and, at the same time, brought the beauty of SEOULISTA to the fullest through makeup. As it set and completed many different SEOULISTA looks through this Fashion Week, BLACK CUSHION is expected to be a new K-beauty makeup trend leader.

The star of F/W 2017 HERA Seoul Fashion Week backstage makeup!

  • HERA BLACK CUSHION SPF34 PA++ [Net Wt.: 15g*2 / Price: KRW 55,000+]

    Makeup cushion foundation with a lightweight texture for comfortable yet beautiful skin all day long

    - NO.13 IVORY, NO.15 ROSE IVORY, NO.17 ROSE VANILLA, NO.21 VANILLA, NO.23 BEIGE, NO.23 AMBER

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  • HERA MAGIC STARTER SPF25 PA++ [Net Wt.: 35ml / Price: KRW 47,000+]

    A multi-purpose makeup starter offering skin tone correction, a moisturizing effect
    and a smooth texture for the seamless blend of makeup on the skin

    - NO.01 ROSE, NO.02 LAVENDER, NO.03 MINT

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  • HERA ROUGE HOLIC EXCEPTIONAL NO.206 HEPBURN [Net Wt.: 3g / Price: KRW 38,000+]

    A luxury lipstick that adds shine to the special moments of SEOULISTA
    with the perfect combination of rich colors and a smooth texture

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