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HERA showcases new F/W 2017 runway makeup trends

PRESS RELEASES 2017-03-22
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Officially sponsored by HERA, a brand of Amorepacific, the HERA Seoul Fashion Week F/W 2017 will run at DDP (Dongdaemun Design Plaza) until April 1, starting with the opening show on the night of March 27.

Over the last two years, HERA has successfully managed the backstage of Seoul Fashion Week as the K-beauty leader. Again this year, it looks poised to direct backstage makeup for 63 brands taking part in the HERA Seoul Fashion Week F/W 2017 and, in doing so, showcase the beauty of SEOULISTA leading global beauty trends. This season, HERA will present different backstage makeup looks using its soon-to-be-released BLACK CUSHION and reveal new base makeup secrets for the upcoming fall/winter season.

Anyone interested in the new BLACK CUSHION is welcome to visit the pop-up BLACK CUSHION Live Studio at Oullim Square, DDP (Dongdaemun Design Plaza) from March 28 to April 1. There will be a live show everyday from BLACK CUSHION Live Studio to show useful makeup techniques with HERA spokesmodel and actress Lee Seonbin, Korean girl group DIA, makeup artist Son Daesik, beauty creators and many other influences expected to take part. Not to mention, various programs including guerrilla events with fashion models for everyone coming to HERA Seoul Fashion Week, and

Product Experience Zone to use and purchase the new BLACK CUSHION, which is the key to backstage makeup. In addition, a gift card worth KRW 10,000 will be given to everyone purchasing the BLACK CUSHION through the Amorepacific Mall on site during the Fashion Week. Those who upload their selfie with the product to their social media page will be given samples of all three types of HERA MAGIC STARTER (3ml), as well as a chance to win regular-size BLACK CUSHION.

“This HERA Seoul Fashion Week F/W 2017 is a good chance to see and enjoy the harmonious combination of beauty and fashion. It is a great way to introduce our new BLACK CUSHION, which will open a new chapter of K-Beauty”, said Director Lee Eunim of Amorepacific HERA Division.

Through the HERA Seoul Fashion Week F/W 2017, HERA is expected to show the world the beauty and potential of SEOULISTA taking a step forward as K-beauty leader.