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HERA successfully holds a launch event for FW 2016 Eric Giriat Collaboration

PRESS RELEASES 2016-09-23
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HERA has presented witty collections every year in collaboration with world-renowned fashion designers, coming up with tremendously popular products that have sold out.

HERA held a successful launch event for FW 2016 Eric Giriat Collaboration on September 22 at HERA Boutique located in Cheongdam-dong, Seoul, where the witty and romantic FW collaborative collection was presented for the first time, capturing heart-fluttering moments in which women fall in love. Many celebrities attended the launch event, including HERA’s sub model Lee Sunbin, Yeeun and Hyerim of Korea’s top girl group Wonder Girls, Han Seungyeon of KARA, Lizzy of After School, and Solbi.

HERA’s FW 2016 Eric Giriat Collaboration makeup collection divides those moments when women fall in love into five lessons, expressing them in witty illustrations and matching beauty items to each of the moments to add a touch of romance. The women in love, illustrated by Eric Giriat, are more attractive with their incomparable uniqueness, humor and poetic style.

HERA’s FW 2016 Eric Giriat Collaboration makeup collection will capture the hearts of women with romantic designs this fall. It is a limited collection sold for only one month starting October 1 in department stores nationwide.