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The insider scoop on F/W makeup from backstage

PRESS RELEASES 2016-03-28
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2016 HERA Seoul Fashion Week with AMOREPACIFIC Corporation's brand HERA as title sponsor culminated in success. Fashion Week began with the launch event of HERA X NICHOLAS KIRKWOOD collection on March 21, the eve of the opening and lasted until March 26 at DDP (Dongdaemun Design Plaza), Seoul. This year again, HERA officially sponsored the Fashion Week after it became the first title sponsor last year.

HERA gave a preview of F/W beauty trends through backstage makeup for 65 brands participating in 2016 F/W HERA Seoul Fashion Week. The keywords for F/W makeup are clean, younger-looking skin with enhanced natural glow of the skin with strobing and burgundy red lips.
Instead of giving too much shine, strobing builds a natural glow to evenly cover up Korean skin's yellow undertone. It creates perfect skin that looks as flawless as porcelain. The lip makeup trend is burgundy as seen on almost all runways. But, this time, matte finish burgundy is full on the lips without gradation. Perfect 2016 F/W makeup is for flawlessly smooth skin, bold lips, soft shade on both eyes and cheeks for minimal look and the textured eye brows.

"2016 F/W HERA Seoul Fashion Week showed that it's the season for powdery finish, light base makeup. The pushBUTTON and NOHKE shows presented an intense and yet feminine look with clean, flawless skin and full burgundy lips", said HERA senior makeup artist Lee Jin-soo. "Together with Korean designers who are now taking center stage in the fashion world, we showed the beauty of Seoul women through many different looks. It was great and rewarding work."

HERA was highly praised for expressing the individuality of all 65 designers while at the same time bringing out the beauty of Korean women through the 2016 F/W HERA Seoul Fashion Week. With the Korean Wave now sweeping through the world, the winning combination of HERA for K-beauty and Seoul Fashion Week for K-fashion is expected to create greater consumer impact.