2016 F/W HERA Seoul Fashion Week takes place at DDP (Dongdaemun Design Plaza), officially sponsored by HERA (AMOREPACIFIC Corporation's brand) once again after it became the first title sponsor in the Fashion Week's 15-year history last year. Getting the world's spotlight, 2016 F/W HERA Seoul Fashion Week will begin with the eve event on March 21st and will be held for 6 days until the 26th.
During 2016 F/W HERA Seoul Fashion Week, HERA will promote K-Beauty through various marketing events and lead the next global beauty trend through directing backstage makeup for 65 brands participating in Seoul Fashion Week (total 38 Seoul Collection brands and 27 Generation Next brands).
HERA especially will be on hand to celebrate the eve of 2016 F/W HERA Seoul Fashion Week with the launch of 'HERA x NICHOLAS KIRKWOOD' Collection- a collaboration project with British high-end shoe designer, Nicholas Kirkwood – The launch of this collection will be celebrated in the presence of top Korean celebrities, including Han Chae-young and Min Hyo-rin, as well as international press, fashionistas, and beauty creators. Continuing the annual sensational collaboration with global fashion brands, HERA will once again symbolize fascinating SEOULISTA with this limited edition collection, including steady seller such as UV MIST CUSHION and ROUGE HOLIC, in dynamic, bold and splendid patterns inspired by fascinating SEOULISTA.
HERA will also host various events to enhance the Seoul Fashion Week experience. One of the events is taking a selfie in front of the HERA photo wall and uploading on social media with hashtags such as #SEOULISTA, HERA_Seoul_Fashion_Week, for a chance to win HERA gift sets and event coupons.
As a leader of K-beauty, HERA has named the new style icons SEOULISTA and is at the forefront of promoting SEOULISTA beauty worldwide, starting with the 2016 S/S HERA Seoul Fashion Week last October.