The 2016 S/S HERA Seoul Fashion Week has ended in great success. Officially sponsored by HERA for the first time in its 15 years of history, the HERA Seoul Fashion Week lasted from the party on October 15 celebrating the eve of the opening, through to October 21, 2015 in DDP (Dongdaemun Design Plaza), capturing international headlines in the process. Major players in the fashion world attended, including editor-in-chief of Vogue Italia and W Magazine, Dutch fashion magazine Fantastic Man, world-famous fashion journalist Suzy Menkes and well-known fashion blogger Susie Bubble.
HERA directed makeup backstage for about 60 brand designers taking part at the HERA Seoul Fashion Week and won praise for showcasing fashion-forward beauty trends. Plus, HERA attracted the attention of fashionistas with the #SEOULISTA Social Media Photo Event at the HERA booth during the Fashion Week. The event encouraged visitors to take a selfie in all corners of the scene and post it to their social media pages using hashtags including #SEOULISTA, #HERA and #HERASeoulFashionWeek, with a large number of visitors taking part in the event.
Meanwhile, 10 designers chosen as Seoul's 10 Soul for their global competencies were a finale fitting for HERA Seoul Fashion Week with HERA SEOULISTA Collection showing the beauty of SEOULISTA, HERA’s style icon. Seohyun, a member of Girl's Generation, and Sunmi from girl group Wonder Girls, were in the audience for the event, while foreign buyers and celebrities said after the show that they were impressed with the fast growth of Korean fashion and beauty industry and that the beauty brand HERA gave them a greater appreciation of the beauty of Korean women.
Beginning in 2000, Seoul Fashion Week has grown with the Korean fashion industry. It is held twice a year – Spring/Summer and Fall/Winter – and maintains its presence as the leading fashion show for top class designers and a tremendous business event for cutting-edge fashion designers in Korea.