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Release of Pink Ribbon Limited Edition

PRESS RELEASES 2014-05-08
핑크 리본 리미티드 에디션

To celebrate the 14th anniversary of the Pink Ribbon Campaign, HERA is launching Pink Ribbon Limited Edition.

Pink Ribbon Edition consists of CC CREAM and SHEER HOLIC TINT GLOW. Along with the release of a limited edition CC CREAM, which is one of HERA's steady sellers, HERA has also introduced a new SHEER HOLIC TINT GLOW LOVE BLOSSOM COLOR. CC CREAM boasts a sensuous design with a pink ribbon sitting in harmony with the HERA logo.

HERA CC CREAM SPF35 PA++ [30 ml, 45,000+ KRW], a.k.a Photoshop Cream, presents excellent skincare effects by containing a skincare moisturizing ingredient that combines fruit nutrient solution, vitamins, powder, and honey by 50%. This product has played a leading role in the CC Cream sensation, and is the best seller among HERA makeup products. Plus, CC CREAM is also a perfect match for HERA's mega hit product UV MIST CUSHION. First, apply CC CREAM thin on the skin to make the skin look as smooth and spotless as if it were photoshopped. Then, in the finish stage, gently dab the skin with UV MIST CUSHION to express a more covered, lustrous skin tone.

SHEER HOLIC TINT GLOW LOVE BLOSSOM [4 g, 32,000+ KRW] with a transparent and soft jelly texture is a tint balm that instantly sinks into the lips, making them lively and crystal-like. Containing angelica utilis makino and lily extract, this product keeps lips moisturized without any stickiness through the use of improved moisturizing ingredients.

HERA Pink Ribbon Limited Edition is available at HERA shops nationwide in May for one month. A portion of all sales profits will be donated to Korea Breast Cancer Foundation for healthier life of Korean women.