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A launch event for HERA Au Jour Le Jour Collection

PRESS RELEASES 2014-03-20

HERA and Italy's hottest fashion brand Au Jour Le Jour come together.

This is the Au Jour Le Jour Collection, created through the combination of the fun spirits of Au Jour Le Jour, which means 'everyday' in French, and the lively beauty of HERA. In celebration of this fantastic collaboration, HERA will hold a launch event at its HERA Boutique decorated with the Italian brand's iconic pattern (84-4 Cheongdam-dong (Apgujeongrodeo Station, Exit 4) Tel. +82-2-512-3546).

Running for one day only on March 21, there will be various interesting events on offer to please customers, including a color change makeup service in which HERA's chief makeup artists will do makeup for customers, a nail sticker service using sensuous patterns and a sticker photo event.

People who saw the HERA Boutique decorated with the unique witty pattern were impressed: "What's going on at HERA Boutique? It's cool!", "I can't wait for the Au Jour Le Jour Collection", "I want to buy the MIST CUSHION PACT Limited Edition", and "When's it going to be in the shops?"

The HERA Au Jour Le Jour Collection is a limited collection, which will be available in HERA shops nationwide from April 1.