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Release of HERA Au Jour Le Jour Collection

PRESS RELEASES 2014-04-02

HERA brings you the Au Jour Le Jour Collection, created as a collaboration between HERA and Au Jour Le Jour, currently the hottest brand in Italy.

HERA and Italy's hottest fashion brand Au Jour Le Jour have come together to create something special. The combination of HERA's stars with the witty patterns of Au Jour Le Jour. Welcome to the unique world of the Au Jour Le Jour Collection that will fascinate you.

The Au Jour Le Jour Collection has a colorful trendy young design and consists of UV MIST CUSHION, ROUGE HOLIC, RICH CURLING MASCARA, and NAIL ENAMEL COLOR, which have been loved by many customers, as well as four new types of SHADOW DUO, and also ROUGE HOLIC LIQUID, which was released last February to much fanfare as a well-fitted liquid rouge. People showed particular interest in the lovely character used in the UV MIST CUSHION Packaging, as it makes makeup itself enjoyable.

Au Jour Le Jour, which means 'everyday' in French, is a brand that presents looks you can choose for everyday life without being common. This brand is loved by many customers thanks to its creative and funny illustrations and unique colorful patterns.

This April, it's worth paying attention to Au Jour Le Jour Collection, that's been created with the positive and fun energy of Au Jour Le Jour and the creativity of HERA makeup.