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THE GRAND OPENING OF HERA SEOUL FASHION WEEK S/S 2019

PRESS RELEASES 2018-10-10
HERA SEOUL FASHION WEEK BACK STAGE

HERA Seoul Fashion Week S/S (Spring/Summer) 2019 officially sponsored by Amorepacific Group's luxury beauty brand HERA takes place at DDP (Dongdaemun Design Plaza) for six days until October 20 (Saturday), starting with the eve event on October 15 (Monday).

HERA has successfully directed backstage makeup for all brands participating in HERA Seoul Fashion Week over the last six seasons from S/S 2016 and this season again will present season-forward makeup ideas through runways of all 60 brands participating in HERA Seoul Fashion Week S/S 2019 as the backstage makeup director.

HERA is a makeup professional and for this season, it will showcase a full lineup of its lip makeup products, the symbol of color makeup. Each product line has a distinguishing texture and various colors perfectly creating different looks and feels for every brand on the runway. With three types of HERA's signature lipstick ROUGE HOLIC - SHINE, CREAM and MATTE, high glossy lipstick LIP GELCRUSH and highly pigmented liquid lip tint SENSUAL TINT, HERA will create unique runway makeup looks.

Moreover HERA will run a special photo zone in its official booth at DDP Oullim Square during HERA Seoul Fashion Week. There will be all three HERA lip makeup product lines and new holiday collections with an event to print visitors’ selfies taken at the photo zone when they upload them to their social media page with event hashtag.

"HERA Seoul Fashion Week S/S 2019 is a special opportunity to show a preview of trends in both fashion and beauty. Through this event, we will present the beauty of Seoulista to the whole world as a makeup professional and global beauty leader," said Lee Eun-im, the head of HERA Division, Amorepacific Group.